The UAE has taken a major step forward in addressing childhood skin conditions with the launch of a nationwide campaign focused on eczema awareness and treatment. Named ECZPLORE, the campaign is the result of a strategic partnership between the Emirates Dermatology Society and Jamjoom Pharma, and it aims to enhance public understanding, promote early diagnosis, and provide better treatment options for children suffering from eczema across the country.

At the heart of this initiative is the recognition that eczema is far more than a temporary skin irritation. Known medically as atopic dermatitis, it is a chronic, relapsing inflammatory condition that significantly affects a child’s quality of life. It causes constant itching, redness, dry skin, and in severe cases, sleep disturbances, infections, and emotional stress. Although common, eczema is still frequently misunderstood by parents and caregivers, often being dismissed as a minor issue that will resolve on its own. This lack of awareness leads to delayed treatment, improper care, and in many cases, worsening of the condition.

The launch ceremony, held in Abu Dhabi, was led by Dr. Ayman Al Naeem, President of the Emirates Dermatology Society, and Dr. Samer Lezzaiq, General Manager at Jamjoom Pharma for the Gulf, Levant, and Export Markets. Both emphasized the urgent need for widespread education around eczema and related skin diseases, especially in a region where environmental factors can exacerbate skin sensitivities. With the UAE’s harsh weather conditions—ranging from extreme heat to high humidity and dust exposure—children are often more vulnerable to eczema flare-ups. Added to this is the heavy use of air conditioning, which further dries the skin and increases discomfort for those already affected.

The ECZPLORE campaign is designed to reach a wide demographic, targeting not just healthcare professionals but also parents, teachers, and school health providers. Through a series of educational programs, digital campaigns, and on-ground awareness activities, the initiative aims to connect with over one million individuals across the UAE over the next twelve months. There will also be professional development opportunities for general practitioners and pediatricians to improve early diagnosis and the use of up-to-date treatment methods.

One of the most critical aspects of the campaign is its focus on changing public perception. Many still believe that eczema is a passing phase that doesn’t require medical attention. In reality, untreated eczema can lead to serious health complications, including bacterial infections, thickened skin, and psychological distress. Children with severe eczema often experience interrupted sleep, low self-esteem, and social anxiety. In some cases, it can even affect academic performance and day-to-day functioning.

Beyond awareness, the campaign also aims to build a more cohesive treatment ecosystem. Currently, there is a significant gap in the consistency of eczema management, with many families relying on outdated information or over-the-counter products that offer limited relief. Through ECZPLORE, dermatology experts hope to standardize treatment guidelines, introduce families to modern therapies, and encourage a more preventive approach. These include proper skin hydration routines, trigger management, and timely intervention with prescribed medications.

Eczema treatments vary depending on the severity of the condition. Mild cases can often be managed with emollients and mild anti-inflammatory creams, but moderate to severe eczema may require advanced care, including oral medications or biologic therapies. Access to such treatments is still a challenge for many families, and one of the long-term goals of the campaign is to improve insurance coverage and affordability for specialized care.

The ECZPLORE campaign also places importance on supporting children within schools. Many children feel isolated or embarrassed due to visible flare-ups and constant itching, which can lead to bullying or exclusion. By educating teachers and school staff, the campaign hopes to foster a more inclusive environment where children with eczema feel understood and supported.

The initiative represents a holistic and sustainable approach to skin health, moving beyond the clinic and into communities, homes, and classrooms. It also reflects the UAE’s broader vision for preventive healthcare and child well-being. With increasing urbanization and changing lifestyles, skin conditions like eczema are on the rise, and addressing them early can prevent years of discomfort and complications.

Parents and caregivers are encouraged to be proactive in identifying symptoms, such as persistent dryness, redness, or itching, particularly on areas like the face, elbows, and knees. Rather than waiting for symptoms to escalate, early consultation with a dermatologist can lead to quicker relief and fewer long-term effects. The campaign will provide resources in multiple languages to ensure accessibility for the UAE’s diverse population.

By the end of its first year, ECZPLORE aims to not only reduce the burden of eczema on children but also to shift the national conversation around skin health. It aspires to create a culture where seeking help is normalized, where children can receive timely and appropriate care, and where families feel supported every step of the way. Through its targeted approach, wide-reaching education, and expert-backed guidance, ECZPLORE is set to become a cornerstone in the UAE’s pediatric healthcare landscape.

This national movement is not just about treating a skin condition—it’s about improving lives, promoting confidence in children, and helping families navigate a condition that has long been overlooked. With ECZPLORE, the UAE is taking a clear, compassionate, and forward-thinking stance on childhood eczema—and opening the door to better futures for thousands of young lives.