Dubai Shopping Festival 2025: Mega Sales, Drone Shows, and Festive Fun
Dubai is set to dazzle shoppers and tourists as the Dubai Shopping Festival (DSF) 2025 returns from December 26, 2025, to February 1, 2026. Organized by the Dubai Festivals and Retail Establishment, the event transforms the city into a vibrant hub of unbeatable retail deals, spectacular entertainment, and family-friendly celebrations.
A Shopper's Paradise: Unbeatable Discounts Citywide
The festival is a retail extravaganza, with over 3,500 stores and 1,000+ brands participating. The highlight is the 12-Hour Mega Sale on December 26, offering discounts of up to 90% at major destinations like Mall of the Emirates and City Centre malls from 10 AM to 10 PM.
Throughout DSF, the Sale Season continues with discounts ranging from 25% to 75% across fashion, electronics, luxury goods, and homeware in malls and high-street hubs.
Win Big with “Shop, Scan & Win”
Shopping comes with thrilling rewards. Spend AED 300 or more at participating outlets, scan your receipt, and enter weekly draws to win grand prizes like a 2026 Nissan Patrol SE T2. Malls also run their own campaigns with instant wins, cash rewards, and gift vouchers.
Spectacular Free Entertainment: Drones & Fireworks
DSF offers world-class free entertainment. The standout is the DSF Drone Show, featuring 1,000 synchronized drones over Bluewaters Island and The Beach, JBR. For the first time, the shows are set to a cinematic soundtrack by Hans Zimmer. Catch these free displays nightly at 8 PM and 10 PM, with special pyro-drone shows and skydiver performances on select dates.
Complementing the drones are nightly fireworks at iconic locations like Souk Al Seef and Dubai Festival City Mall, culminating in spectacular New Year's Eve displays.
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Festive Markets and Family Fun
For a traditional holiday vibe, explore the Madinat Jumeirah Festive Market and Expo City Dubai’s Winter City. These spots feature giant Christmas trees, gingerbread houses, simulated snowfall, and festive lighting, offering a charming contrast to mall shopping.
Plan Your DSF Visit: Key Tips
- December 26: Prioritize the 12-Hour Mega Sale for the deepest discounts.
- Every Evening: Enjoy free drone shows and fireworks at prime viewing spots.
- Throughout the Festival: Participate in prize draws and explore festive markets for unique gifts.
With its fusion of massive sales, innovative entertainment, and festive atmosphere, the Dubai Shopping Festival 2025 solidifies Dubai's status as a premier global retail and tourism destination. Get ready for a winter season filled with savings, surprises, and spectacular memories.