The 31st Dubai Shopping Festival (DSF) is here! Running Dec 5, 2025 to Jan 11, 2026. Your guide to mega sales, Nora Fatehi concert, Hatta events, the Hans Zimmer drone show, and how to win a car & cash prizes.
The 31st edition of the iconic Dubai Shopping Festival (DSF) is officially underway, transforming the city into a global hub of retail, entertainment, and unforgettable experiences. Running from December 5, 2025, to January 11, 2026, this 38-day extravaganza offers far more than just shopping deals. Here’s your essential guide to everything you need to know about DSF 2025-26.
The festival launched with a vibrant mix of concerts, family shows, and dazzling displays across the city. Malls and venues are buzzing with exclusive discounts, giveaways, and immersive installations, setting the stage for a season defined by indulgence and fun. Organizers emphasize that this year’s DSF seamlessly integrates retail, lifestyle, and entertainment into one cohesive experience.
A major highlight is the e& DSF Nights series at Dubai Festival City Mall. The lineup began with a high-energy performance by pop culture star Nora Fatehi on December 6, capped with a fireworks display. The nightly events promise interactive attractions and inclusive fun for all ages along the waterfront promenades.
In an exciting expansion, DSF 2025 extends into the scenic Hatta Wadi Hub in the mountains. This curated outdoor experience features:
The most anticipated new feature is the groundbreaking DSF Drone and Pyro Show. Each night, over 1,000 drones—including 100 pyro drones—will light up the sky in a synchronized display choreographed to a specially composed soundtrack by legendary composer Hans Zimmer. This fusion of technology and artistry is set to be a nightly cinematic marvel.
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Shopping is at the heart of DSF, with the chance to win incredible prizes through the DSF Mega Raffle. Every purchase is an entry to win:
Since 1996, the Dubai Shopping Festival has evolved from a retail sale into a multi-dimensional global event. This year’s edition—with its innovative drone shows, mountain excursions, A-list concerts, and lucrative raffles—demonstrates its continual reinvention. DSF 2025-26 is not just a shopping trip; it's a comprehensive celebration of lifestyle, innovation, and community in the heart of Dubai.
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