Mercedes-Benz unveils its first branded residential skyscraper in Dubai. Discover the 12-tower luxury development inspired by iconic car designs.
German luxury automaker Mercedes-Benz has entered the high-end real estate market in Dubai with the unveiling of Mercedes-Benz Places, a groundbreaking residential skyscraper project developed in partnership with Binghatti. This ambitious venture translates the brand's iconic design philosophy into a vertical urban lifestyle, featuring 12 residential towers dominated by a 341-meter landmark tower.
The development is deeply infused with Mercedes-Benz's design DNA. Each tower draws inspiration from legendary concept vehicles like the Vision One-Eleven and Vision Mercedes-Maybach 6, featuring sculpted forms, sleek surfaces, and fluid lines that echo high-performance cars. This approach creates a cohesive built environment that prioritizes visual elegance and functional craftsmanship.
Inside, residences embody the brand's "Sensual Purity" aesthetic, blending emotional form with intelligent engineering. Interiors feature a neutral palette accented with warm wood and leather-like textures, subtle brand graphics, and floor-to-ceiling windows offering panoramic views of the Dubai skyline, including the Burj Khalifa. Units range from studios to expansive multi-bedroom layouts.
Mercedes-Benz Places is designed as a master-planned community, not just a collection of towers. Residents will enjoy:
Strategically situated in Nad Al Sheba and Meydan, the development offers excellent connectivity to Downtown Dubai and Business Bay. This prime location appeals to both local luxury homeowners and international investors seeking iconic branded real estate.
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The project will be delivered in phases over the coming years, with some sections expected for handover by 2028–2029. This timeline underscores the scale and ambition of creating an architectural landmark in Dubai's competitive luxury market.
With Mercedes-Benz Places, the brand is redefining luxury living, offering a complete urban ecosystem that merges automotive creativity with architectural innovation—a true "city within a city" for the modern cosmopolitan.
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