Prioritize Digital Experience A recent study by Cisco indicates that consumers in the UAE are increasingly dependent on applications and digital services during the end-of-year holiday season. With 78% considering these digital tools essential for an enjoyable holiday, the research highlights the high expectations and concerns surrounding their performance.
Concerns Over Service Failures
Notably, 65% of UAE consumers express heightened concerns compared to the global average (45%) about potential disruptions to their seasonal celebrations if a digital service fails. Furthermore, 63% assert that they won’t easily forgive applications that let them down during the holiday season.
Significant Holiday Reliance: Prioritize Digital Experience
Consumers plan to utilize a wide range of digital services during the holidays, from streaming to managing finances. The consequences of service failures are substantial, with over half (53%) worrying about negative impacts on their family holiday if a digital service malfunctions.
Specific Scenarios Affecting Holiday Mood: Prioritize Digital Experience
UAE consumers point to specific scenarios that could dampen their holiday mood, including concerns about banking applications for important payments (45%), messaging platforms for connecting with friends and family (43%), and retail applications for last-minute gift purchases or holiday cooking ingredient orders (38%).
Elevated Stakes for Application Owners
As brands prepare for increased demand during the holiday season, the stakes are higher for application owners. IT teams face intensified pressure to optimize digital experiences, prompting the recommendation of implementing application observability. This proactive approach can address issues before they escalate, ensuring a seamless holiday season for consumers and boosting technologists’ confidence.
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