Naukri Gulf In response to the uproar surrounding a Dubai real estate advertisement that raised eyebrows by mandating female candidates to ‘strategically leverage dating apps,’ Naukri Gulf has issued a comprehensive response. The controversy was initially reported by Khaleej Times on December 16, resulting in widespread public backlash.
Platform’s Clarification: Brief Appearance and Swift Action
Free Customer Posting Naukri Gulf clarified that the job posting in question was a free posting from a customer and had a brief presence on the site.
Quality Check Process The platform detailed its Quality Check (QC) process, consisting of a two-stage approach involving manual QC and AI-powered screening for all advertisements on Naukrigulf.com.
Immediate Removal and Account Disabling: Naukri Gulf
AI QC Detection During the AI QC check, the system identified the “modus operandi” of lead generation in the content, leading to the immediate removal of the post.
Swift Action and Accountability Naukri Gulf took swift action by disabling access to the account responsible for the content, citing a violation of their terms and conditions.
Commitment to QC Process and Usage Policy
Emphasizing Compliance In a statement to Khaleej Times, Naukri Gulf emphasized its commitment to a strong QC process and its usage policy. Discriminatory or inappropriate content is considered non-compliant and promptly deleted.
User Accountability Users found in violation are blocked from using the site until cleared by the compliance team.
Proactive Role: Identifying and Removing Controversial Posting
Platform’s Initiative Naukri Gulf highlighted its role as one of the first job sites to identify and remove the controversial job posting.
Persistent Presence on Other Platforms However, the platform noted that the same job was still present on other platforms and provided screenshots as evidence.
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