Dubai’s hospitality majors, Jumeirah Group and Emaar Hospitality, are embarking on ambitious expansion plans in response to the booming post-pandemic hospitality and tourism sectors. Jumeirah Group, driven by its Vision 2030 plan, sets its sights on new territories, including the Americas, Europe, Asia, and the Middle East. Alex Lee, Chief Commercial Officer, shares insights into the group’s recent international ventures and emphasizes the growing luxury segment’s significance.
Luxury Segment Focus: Jumeirah Group’s Anticipation of 25% Growth
Jumeirah Group positions itself in the high-end luxury segment, foreseeing a substantial 25% growth in the next five to seven years. With a focus on catering to the evolving demands of Generation Z luxury consumers, the group recognizes the imperative to deliver unparalleled luxury travel experiences, considering them a necessity for the emerging consumer base.
Emaar Hospitality’s Local and Regional Growth Strategy
Mark Kirby, CEO of Emaar Hospitality Group, underscores the group’s excitement about local and regional growth. Emaar Hospitality aims for organic expansion in proximity to Dubai, with destinations like the Maldives in focus. Kirby outlines ongoing discussions regarding potential expansion into markets such as China, Japan, and Europe, emphasizing the importance of strategic partnerships and enduring collaborations.
Commitment to Organic Growth: Ensuring Lasting Impact
Both Jumeirah Group and Emaar Hospitality share a commitment to organic growth, emphasizing the necessity of aligning with the right brand, destination, and investor owner. Mark Kirby highlights the belief in forming partnerships that transcend short-term gains, aiming for enduring collaborations that leave a lasting impact on the global hospitality landscape.
In summary, Jumeirah Group and Emaar Hospitality strategically position themselves for growth in the dynamic post-pandemic hospitality sector, focusing on international expansion, luxury experiences, and sustainable partnerships.
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