Palestine Amid the challenges posed by the Covid-19 pandemic, CPTN shirts emerged as a family project initiated by James Hamilton, an Australian expat in Dubai. What began as ‘Happy’ shirts, characterized by vibrant designs, transformed into a Dubaiian identity through a partnership with Jeetu Balani, owner of DIA Textiles.
Dubaiian Identity: Fusion of Color, Style, and Premium Fabrics
Jeetu Balani’s vision was to challenge the global perception of these shirts as strictly Hawaiian. The collaboration blended local culture with premium fabrics and stylish designs, aiming to create a distinctive identity for the brand.
Concept Kiosk at Time Square Centre: A Hub for Customization and Unique Shirts
Located in Bur Dubai’s textile souk under DIA Textiles, CPTN Shirts has a concept kiosk at Time Square Centre, offering customizations, retailing fabrics, and showcasing their unique ‘Dubaiian’ shirts.
Solidarity with Palestine: The ‘Keffiyeh Watermelon Shirt’
What began as a feel-good side hustle during the pandemic transformed into a powerful force of unity. The recent introduction of the ‘Keffiyeh Watermelon Shirt,’ supporting Palestine, gained significant traction, with influential figures wearing the shirts to express solidarity.
Charitable Contributions: Supporting Gaza Relief Efforts: Palestine
For every Dh250 shirt sold, CPTN Shirts donates Dh100 to charities and relief campaigns aiding those affected by the conflict in Gaza. The watermelon symbol, a long-standing expression of solidarity with Palestine, is prominently featured on the shirt.
Maintaining Transparency: Online Operation for Charitable Contributions
Maintaining transparency in their charitable contributions, co-owners James Hamilton and Jeetu Balani emphasize that the operation is exclusively online to avoid being perceived as the face of it. Detailed information about payouts is available on social media.
Fashion as a Language of Solidarity: Uniting People Across Ethnicities
Beyond aesthetics, fashion becomes a language of solidarity, allowing individuals to communicate their silent struggles. In a diverse city like Dubai, CPTN Shirts is uniting people from various backgrounds, showcasing the power of fashion in addressing global concerns and fostering unity.
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